Category: Advertising

Spotify Podcast Ads Surge 40% Globally as Time with Video Content Doubles

Spotify’s 2023 Wrapped report revealed major increases in podcast ads (40%) and video content (48% YoY) driven by Gen Zs, with Multi-format advertising (Video Takeover, Sponsored Sessions and Audio Ads) successful. Listening patterns of Gen Zs and Millennials fluidly changed (+1338% and +357%, respectively), with wellness playlists and podcasts increasing (+492%) amongst Millennials and 45+ demographic experiencing growth.

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Fire TV Introduces Full-Screen, Autoplay Ads on Home Screen; what You Can Purchase with Them, How to Turn Them Off

Amazon Fire TV has rolled out a new feature with autoplay ads that expand to full screen when the homepage is opened, featuring suggested shows, movies, or streaming services. Customers can opt-out of these ads in the settings menu. The Fire TV Hub holiday feature provides streaming devices, services, and digital titles for purchase and disables autoplay audio and video ads. Amazon Prime Video offers 10,000+ movies, TV shows and Prime Originals with a 30-day trial at $12.99/month or $8.99 on its own.

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Paramount Advertising Chief John Halley Says Current Mix of Streaming, Linear and Digital is “A Big Mess” for Buyers And…

Halley and other executives discussed the big mess of free and subscriber streaming, digital inventory, and linear TV, during Paramount’s TV Now conference. Despite tumultuous changes in consumer habits and the business landscape, they maintained optimism that these issues can be resolved. Halley emphasized the inefficiency of targeting people with linear and digital platforms separately.

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Ad Spend Wasted on Invalid Traffic Could Reach $72B in 2024

Invalid traffic (IVT) is estimated to cost $72B globally by 2024, rising 33% from 2022. North America has the lowest rate (7.5%), while LinkedIn the highest (24.6%), projected to be $1.43B wasted in 2024. Industry and company size affect IVT rate; insurance, retail and larger companies have the most. To reduce ad spend waste, brands should diversify media mix & utilize strategies to mitigate IVT.

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AMAZON PRIME VIDEO to Feature Ads in Australia By Mid 2024

Amazon is planning to launch ad-supported Prime Video in Australia in June 2024. It will be available later in other countries such as US, UK and Canada. Prime members have the option of paying for an ad-free version, but Amazon Prime is being scrutinized by the FTC for potentially enrolling users without consent.

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Vizio Vs. Roku: Comparing Platform Businesses Q3 2023

Vizio is outperforming Roku in Q3 2023, with 12% higher engagement and 9% higher ARPU. Despite a tough ad market, Vizio has leveraged the home screen to capture more revenue and increase its ARPU by 14%. Conversely, Roku saw a 7% decline and higher Platform+ revenue from strong home screen revenue.

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Thirteen Years of Ad Tech Progress in One Adexchanger Comic

Ad tech has progressed in the past 13 years, but many challenges remain. Publishers need better data strategies to reclaim customer ownership and combat MFA sites, brand safety issues, and news media. AI advances and Google’s cookie deprecation further complicate the situation, but it remains unclear if ad tech is ready to meet these new challenges.

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AVOD and FAST Take the Lead: Navigating the New Era of Advertising

Ad-supported streaming services are becoming more popular, offering cheaper and targeted content to consumers. Services like Netflix and Disney are introducing ad-supported subscriptions, alongside advancements in ad-tech to ensure ads are seen, generating more revenue from dual models. Apple is also potentially exploring an advertising product for its service. Interactive T-Commerce ads offer additional income potential.

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Youtube is Quietly Piloting an Ad Buying Program for Youtube Shorts

YouTube is testing a pilot program to allow more advertisers to buy ads on YouTube Shorts. Advertisers can target by age/gender, geolocation and content categories, and must impress viewers with 10 second views. Safety verification and brand lift studies are available. Brands can reach their target audience effectively with these additional buying options.

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