Category: Content

Why Captioned Videos Rule

TikTok’s video capabilities make the platform particularly well-suited for captioning: short, densely packed with content, often featuring music drowning out dialogue, showcasing lyrics and physical challenges that viewers...

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Unmasking AVOD’s Format Potential

Slowly but surely, free AVOD platforms are beginning to follow in the footsteps of their SVOD cousins and commission fresh, original content. The originals strategies of so many AVOD services begs the question: could ad-funded...

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