Category: Industry Insights

SVOD Grows in Czech Republic

According to Pavel Müller, head of research and marketing at Atmedia, “VOD services have been gaining more and more popularity among Czech viewers in recent years. He added: “We conducted the research in March and May of this...

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Global TV Media Costs Increase 31.2%

Media inflation is driving up the cost of advertising across channels, with TV most affected, according to WARC’s latest analysis, global advertising trends: the rising cost of incremental reach. This twin trend of declining...

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Fixed Broadband Subs Reach 1.3bn

East Asia has retained the largest regional market share of fixed broadband connections at 48 per cent. With China dominating East Asia in terms of the market size, this regional recovery was mainly due to much higher broadband...

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