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Posted by Scott Favelle | Jan 16, 2023 | Advertising, Providers |
Last year, news outlets reported Apple intended to sell ads around its video content. Business Insider reports that as the company’s overall ad ambitions increase, Apple is seeking candidates for various sales roles.
Read MorePosted by Scott Favelle | Dec 8, 2022 | Advertising |
Today’s launch of the $8-a-month offering marks a turning point in the larger streaming race, leaving Apple TV+ — for now — as the only major player without commercial interruptions. Now, while Netflix remains the global leader...
Read MorePosted by Scott Favelle | Dec 6, 2022 | Providers |
Similar to Prime Video, Apple TV+ is so embedded within a larger company with multiple revenue streams that its demise in the next two years is essentially impossible. Right now, the company is focused on merging HBO Max with...
Read MorePosted by Scott Favelle | Dec 4, 2022 | Content |
Despite the continued content-driven uptake of subscription video-on-demand (SVOD), a study from Ampere Analysis is asking just how original scripted originals on offer in the US actually are, finding commissions based on...
Read MorePosted by Scott Favelle | Nov 16, 2022 | Providers, Sports |
Both services have experience streaming live sports, as Prime Video is home to “Thursday Night Football,” and Apple TV+ will own the streaming rights to Major League Soccer over the next ten years, as well as rights to select...
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