Tag: CTV
Four Things in CTV That Will Surprise Us in 2022
Posted by feedly2wordpress | Nov 22, 2021 | Advertising, Providers |
More platforms will be launching FAST channels and AVOD opportunities with advertising.” Here are four things about the CTV 2022 market that A+E, Revolt, Tubi, and Estrella Media think will surprise us.
Read MoreIAB Unveils Assessment of State of Compliance for CTV and OTT to Prepare for Looming CPRA Regulation
Posted by feedly2wordpress | Nov 17, 2021 | Advertising, Legal |
To help companies serving the Connected TV (CTV) and over-the-top (OTT) digital advertising supply chain prepare to comply with the legislation, today IAB’s Project CCPA Crosswalk Working Group released “Project Crosswalk:...
Read MoreCan Wall Street’s Ad Tech Love Affair Last?
Posted by feedly2wordpress | Nov 16, 2021 | Advertising |
Elgin Thompson, managing director of technology investments at JMP Securities said the success of The Trade Desk and Magnite’s narratives — the latter purchased SpotX for $1 billion to shore up its CTV credentials — were crucial...
Read More56% of Buyers Expect to up CTV Spend in Next 12 Mos., 92% Bought CTV Programmatically in Past 12 Months
Posted by feedly2wordpress | Nov 8, 2021 | Advertising, Industry Insights |
More than half (56%) of marketer and agency executives say they plan to increase ad spend on connected TV (CTV) in the next 12 months, 42% will keep CTV budgets the same, and just 2% will decrease them, according to the first...
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