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Posted by Scott Favelle | May 22, 2022 | Advertising, Industry Insights |
Across the study, the average campaign used about 47 million impressions across 10 publishers or inventory partners, and reached just 13% of the approximately 75 million unique, addressable U.S. CTV households in the U.S. That’s...
Read MorePosted by Scott Favelle | May 3, 2022 | Advertising |
A total of 65 percent registered an increase in the number they’re exposed to — 71 percent of respondents 18-24 noticed an uptick, higher than other demos. That younger age bracket also tries harder than older respondents to avoid ads all, or at least some, of the time.
Read MorePosted by Scott Favelle | May 2, 2022 | Advertising, Industry Insights |
Posted by Scott Favelle | May 2, 2022 | VideoTech |
The recent additions to OpenRTB 2.6 are focused on connected TV and have been developed by IAB Tech Lab working closely with those involved in CTV auctions to design new specifications that allow publishers to present their...
Read MorePosted by Scott Favelle | Apr 29, 2022 | Advertising |
A new survey by Advertiser Perceptions and The Trade Desk confirms that advertisers are planning to increase their connected TV (CTV) commitments during this year’s upfronts — in part in anticipation of high demand and higher...
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