Tag: Google
Analyst Predicts Lower-cost Apple TV on the Way
Posted by Scott Favelle | May 17, 2022 | Devices |
Last week, technology blogs were alight with news that Apple may release a cheaper version of the Apple TV in the future, which would help it better compete with budget devices offered by Roku, Amazon and Google. Last Friday,...
Read MoreHow Peacock Plans to Go After Facebook and Google Advertisers
Posted by Scott Favelle | May 2, 2022 | Advertising, Providers |
Dubbed Peacock Ad Manager, it enables advertisers to set up ad campaigns that run on desktops, mobile devices and connected TVs. The idea for the ad server is to make buying Peacock ads similar to how small- and medium-size businesses order ads online, especially on the major platforms like Google and Facebook, which also have self-serve ad managers.
Read MoreGoogle Ad Manager Builds a Bridge to Prebid – But Don’t Call it a Two-Way Street
Posted by Scott Favelle | Apr 28, 2022 | Advertising |
“Integrating an SSP with Prebid might go from 40 hours to 20 hours of work – but Open Bidding is still 20 minutes,” said Patrick McCann, SVP of research at CafeMedia, one of the publishers in the closed beta. Look no further...
Read MoreYouTube’s Ad Growth Slows, Partly From Apple’s Data Limits
Posted by Scott Favelle | Apr 27, 2022 | Advertising, Providers |
YouTube’s growth in advertising revenue slowed in the first quarter of 2022, according to the parent company Alphabet, which also runs Google and released its financial report on Tuesday. Meanwhile, YouTube’s ad revenue...
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