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Posted by feedly2wordpress | Jan 20, 2022 | Advertising, Legal |
The move looks set to crank up pressure on Big Tech business models that rely on pervasive tracking and profiling of users to target ads — with adtech duopoly Facebook and Google, which make most of their money through mass...
Read MorePosted by feedly2wordpress | Jan 17, 2022 | Devices |
The idea behind Google TV is as simple as it is compelling: Instead of having people scour each app individually for things to watch, it wants to provide recommendations across multiple services at the home screen level....
Read MorePosted by feedly2wordpress | Jan 13, 2022 | Industry Insights |
Samsung’s Tizen and LG’s webOS have been the two most used Smart TV platforms for years, but according to Dataxis’ new research, the Roku OS and Google’s Android TV have experienced the largest growth in...
Read MorePosted by feedly2wordpress | Jan 9, 2022 | Devices, Events |
A large portion of that growth likely comes from the Chromecast with Google TV, as well as TCL’s Android TV OS models that the company this week announced sell 10 million units annually. While Roku and Amazon’s Fire TV are often...
Read MorePosted by feedly2wordpress | Jan 9, 2022 | Advertising, Industry Insights |
As 2021 brought an acceleration in media fragmentation, and tools for audience identification such as IDFA and the Google cookie continued to crumble, the future of advertising measurement is in question for almost half of...
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