The IAB Tech Lab Tools Portal is an online resource for implementing and adopting IAB Tech Lab specs, including the Transparency Center, Resource Center, and ads.txt API.The IAB Tech Lab Tools Portal is an online resource for implementing and adopting IAB Tech Lab specs, including the Transparency Center, Resource Center, and ads.txt API.
Read MoreOr less:The Tech Lab Compliance team has achieved over 150 certified integrations on the OM SDK program this 2023. Members can benefit from special discounts, such as 15% off OM SDK for CTV. Jarrett Wold is VP of Member Solutions at IAB Tech Lab and helps members optimize digital advertising.Or less:The Tech Lab Compliance team has achieved over 150 certified integrations on the OM SDK program this 2023. Members can benefit from special discounts, such as 15% off OM SDK for CTV. Jarrett Wold is VP of Member Solutions at IAB Tech Lab and helps members optimize digital advertising.
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IAB Tech Lab introduces Duration Floors for pricing structures on creative sizes and types. Public comments open until Oct 6th, 2023. Aim to release in OpenRTB 2.6-202310. All encouraged to contribute to the programmatic interoperability conversation.IAB Tech Lab introduces Duration Floors for pricing structures on creative sizes and types. Public comments open until Oct 6th, 2023. Aim to release in OpenRTB 2.6-202310. All encouraged to contribute to the programmatic interoperability conversation.
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Publishers hesitate to adopt the IAB-backed video ad classification standards, causing inconsistency between compliant and non-compliant bid requests and lower CPMs. DSPs accept non-compliant bids, further delaying uniform adoption. Publishers worry about CPMs and revenue, but risks could be outweighed by improved transparency and investment.
Read MoreSwitch to GPP before Sept 30, 2023. US Privacy spec support ends Jan 2024; GPP supports new state laws & signals from 2023.
Read MoreDespite challenging conditions, the Australian online advertising market achieved a record high of $14.2 billion in FY22, driven by increased spending on video and search/directories. Automotive and travel also saw gains in display advertisement share in the June quarter. CEO of IAB Australia Gai Le Roy says the result reflects digital strategies’ growing success despite economic hardships.
Read MoreThe IAB has released a new privacy agreement to help protect data usage across states. Ad agencies should ensure adequate contracts and controls are in place when using pixels, as the Sephora case has increased expectations for sale use across states. The MSPA helps address state law requirements.
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Google has changed Skippable Ads as the new name for its in-stream video format. This decision comes after an accusation of misleading buyers by selling outstream placements while specifying in-stream only. Buyers are now uncertain whether their ads will be appearing on out-stream formats, and a class action lawsuit against Google was filed last month. IAB policy changes have drastically reduced the amount of in-stream inventory available.
Read MoreAds.txt struggles to accurately represent a publishers’ reseller relationships, leading to outdated and inaccurate entries. A version 2.0 using the JSON notation is needed for better transparency. Publishers need to name companies instead of exchanges and seat IDs, to help pass technical responsibility to ad tech companies that are more equipped to handle them.
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The IAB has released a report on Australia’s digital advertising and ad tech job market which found that vacancy rates have dropped from 11.8% to 4.5% with junior roles being the hardest hit. There is an increase in women holding senior management roles, DE&I policies are present in 86% of organisations, and environmental and sustainability policies are adopted by 75%.
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The IAB Tech Lab’s Advanced TV Working Group introduces an addendum to VAST that supports cookieless attribution reporting for Google Chrome browser’s Attribution Reporting API. This mechanism allows measurement companies to provide campaign performance data without relying on third-party cookies and is a step to enabling a more privacy-sensitive internet.
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The IAB Tech Lab has released its data clean room guidance and OPJA standard for advertisers and publishers to more securely use data clean rooms for audience matching and attribution. Ads.cert is interoperable with the standard, which provides steps to avoid collusion scenarios. The initial specs are recommendations to streamline the use of data clean rooms.
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