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Posted by feedly2wordpress | Oct 21, 2021 | Advertising, Industry Insights |
The report provides a deep dive into open programmatic CTV ad spend trends by global region, ad fraud (or invalid traffic, “IVT”) in open programmatic CTV advertising, and trends in the Roku and Amazon Fire TV app stores. – 49%...
Read MorePosted by feedly2wordpress | Oct 14, 2021 | Advertising |
The product is a new coding convention called “id-sources.json,” which players in the programmatic advertising supply chain adopt to let other players, like advertisers and ad agencies, know where their ad IDs function—on which...
Read MorePosted by feedly2wordpress | Oct 14, 2021 | Advertising, VideoTech |
From driving efficient delivery of programmatic ads on connected TV (CTV), to addressing ad fraud and resolving fragmentation in user identity, the crucial work and standards we develop with our community, here at IAB Tech Lab,...
Read MorePosted by feedly2wordpress | Oct 12, 2021 | Advertising |
Rather than relying on just waterfalls and tags, these platforms fetch all demand at once so that CTV publishers can run a unified auction for programmatic demand while simultaneously managing direct-sold campaigns and preferred...
Read MorePosted by feedly2wordpress | Oct 3, 2021 | Advertising, Legal, VideoTech |
The Interactive Advertising Bureau (IAB) Tech Lab, a technology group at the leading standards-setting industry group, today announced that it is rolling out a new standard – dubbed ads.cert 2.0 – designed to combat ad fraud...
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