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Posted by Scott Favelle | Aug 12, 2022 | Advertising, Devices, Industry Insights, Legal |
Pixalate, which holds MRC accreditation for sophisticated invalid traffic (SIVT) detection and filtration across CTV inventory, analysed open programmatic advertising intended for more than 4,000 Roku and Amazon Fire TV CTV apps...
Read MorePosted by Scott Favelle | Mar 7, 2022 | Industry Insights |
Connected TVs are the focal point for many of the most important debates about the future of media, impacting media measurement, the growth of addressable advertising, converged planning and buying across TV and digital media,...
Read MorePosted by Scott Favelle | Mar 1, 2022 | Advertising |
The industry has been held back for years over what Trade Desk CEO and Founder Jeff Green called “infighting” between independent programmatic companies, rather than a spirit of open collaboration. But what about all those...
Read MorePosted by Scott Favelle | Feb 23, 2022 | Advertising, VideoTech |
Roku has developed a new anti-fraud technology for connected TV advertisers as the whole industry looks for safeguards to prevent scammers from stealing ad dollars by “spoofing” devices that mimic viewers. Device spoofing is one...
Read MorePosted by Scott Favelle | Jan 21, 2022 | Advertising, Industry Insights |
(the “Company”), a leading provider of next-generation advertising, today announced that it has entered into an agreement with UNIFD, a digital media company focused on driving brand awareness across emerging channels, for its...
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