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Posted by Scott Favelle | Jan 24, 2023 | Advertising, Vendors |
But also because, besides seeking out negotiating clout on their own, there’s not much media agencies can do since The Trade Desk has become such an important part of programmatic buying and selling of inventory. “To help our...
Read MorePosted by Scott Favelle | Dec 11, 2022 | Advertising |
To reduce the need for custom DOOH implementations, the updated Tech Lab guidelines describe new OpenRTB extensions to standardize programmatic buying of DOOH inventory, along with a standardized schema for DOOH bid requests....
Read MorePosted by Scott Favelle | Dec 7, 2022 | Advertising, VideoTech |
An often overlooked source of friction, however, lies in the lack of standardized metadata when it comes to transacting on signals like content; specifically, the manner in which program-level information is structured and...
Read MorePosted by Scott Favelle | Oct 22, 2022 | Advertising |
“Gamification presents endless possibilities that, done right, can create interactive ad experiences that brands and audiences love while encouraging more viewership,” points out Curt Larson, chief product officer of the...
Read MorePosted by Scott Favelle | Oct 18, 2022 | Advertising |
Add all of this up and it’s not surprising that the specialists in network (RTB House) and retargeting (Criteo) advertising would be among the first (and only) companies to test FLEDGE. “We plan to add additional complexity to...
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